Friday, January 23, 2009 - 10:53 PM
Clinton, who was sworn in as secretary of state on Wednesday, defined "smart power" at her Senate confirmation hearing as using the full range of tools available to the United States, including diplomatic, economic, military, political, legal and cultural tools.According to Clark's Ad Men, that's not nearly good enough.
Essentially, 'smart power' is just more evidence of how bad the communication coaching Hillary Clinton gets and probably cost her the (presidential) campaign," said Rob Frankel, a branding expert and author of "The Revenge of Brand X."The execution? What does that even mean? The next Ad Man can't do any better.
Frankel praised the concept but slammed the execution. "The execution is where Hillary traditionally falls on her face," he said. "And whoever is advising her should be soundly whipped."
Alan Siegel, founder and head of Siegel + Gale, a brand consultancy, described "Smart Power" as an "unfortunate choice of words."
"I don't think it's good to say you're smart," he said. "I think it's smarmy." He said Clinton should have used words like "intelligent" or "sensitive" instead.
So this guy thinks we should call American's new foreign policy "sensitive power" instead? Isn't that a Gilette ad already?
Clark, unlike the mindless idiots he chose to interview, does seemingly realize that the phrase "smart power" was coined by Harvard's Joe Nye and Richard Armitage, President George W. Bush's former deputy secretary of state. Another Harvard man tells Clark:
I think it captures the integration of hard power and soft power," said John A. Quelch, a Harvard professor who studies global marketing and branding in emerging and developed markets.
Wow, so it's not necessarily just branding but an actual school of thought in international relations? And Hillary Clinton not only heard of it, but agreed that utilizing all the tools at our nation's disposal in a "smart" way is a good thing? Yeah, how awful. Get her some communications people, stat.
One thing Hillary Clinton will never need is "coaching" in public speaking. When she speaks, she KNOWS what she is talking about. If she does not know, she says so, as in the hearings: "I have no wisdom on that."
She is smart. Give her that! And she has always spoken using vocabulary everyone can understand. I consider her a great communicator because even non-native speakers understand her very well. That is a gift, a skill, an art.
Some guys just cannot get over the fact that a beautiful little blonde girl has all this talent, ability and intelligence. Enough Hillary-trashing everybody. Let's take a breath and listen to what she has to say. Hillary is very good at listening as well as speaking. If you listen, you just might learn something.
I'd just like to point out that is was Suzanne Nossel who introduced the term "Smart Power" in her Foreign Affairs magazine article of the same name that was published in 2004. Nye and Armitage gave it additional visibility in their later project and associated report for the Center for Security and International Studies, but it was Nossel who saw that the themes of hard power (military and other direct power) and soft power (various forms of influence) could be combined in a single overall strategy and coined the name "smart power.".
I think the writer was pretending to be sarcastic, as if she's mocking the Fox news writers and actually sticking up for Hillary, even though we know her actual goals.
"Essentially, 'smart power' is just more evidence of how bad the communication coaching Hillary Clinton gets and probably cost her the (presidential) campaign," said Rob Frankel, a branding expert and author of "The Revenge of Brand X."
Megan was quoting Steven Clark's sources here.
yes, thanks. i was referring to the last line of sarcasm against RF. maybe i'm just a little wary of the writer.
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